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Our founder, Marc Lefton, helped grow seminal NYC independent hot shop DiGo from 25 to 75 employees and won Small Agency of the Year as head of growth strategy. He specializes in helping agencies define their offering and discover new revenue streams.
Northarc’s Agency Growth Engine focuses on two most commonly missed opportunities for smaller creative or niche services agencies: Programmatic Media and Marketing Automation.
Programmatic Media is a big agency tool that’s difficult to learn, and a large investment for a smaller firm. However, it has enormous potential to help smaller clients and bring a true competitive advantage to agencies who need it most. We offer a deep enough discount in media to share in the profits while still bringing your clients the precision targeting from 80 data partners and 10,000+ data points.
When you work with Northarc Media, you join our family. We have dozens of partners who refer business to each other based on their location or expertise.
Northarc Media owns and operates two niche brands (with more coming soon) in areas we have deep industry-leading expertise: politics and independent schools. Statecraft Digital and Schoolcraft Digital bring our big agency thinking to candidates and private schools across the country. We can help similar niche agencies master the marketing funnel and dominate an industry.
